July 2021 - Present
Community Management, Photography, Digital Marketing
Graphic design by Carlo Canún

Em is a restaurant by chef Lucho Martínez located in Mexico City. Em’s cuisine is focused on product and seasonality. Since its inception, it speaks of quality, audacity, precision, flavour, technique and imagination.

I was focused on building the storytelling of the emotional values behind the cuisine.  I explored different mediums to capture the unique process and creativity: drawings, GoPro, videos, instant and digital photography.

Process Narrative